Everyone turns to the internet these days. From buying groceries to seeing the doctor, the Internet provides a platform for all types of interactions. As a real estate professional, it’s also where you need to be to grow your business.
Why you ask?
Well, the simple answer is because it’s where everyone else is. The longer answer is below. Keep reading to find out why you need to leverage all the Internet has to succeed in the real estate business.
The Internet – Specifically Social Media – Is Prime Real Estate
Studies show that most young people turn to the Internet for information and to purchase the things they need and want. This holds true for buying a home, too. Most people leverage the Internet – specifically social media and blogs – to look up information about a property or to begin the buying process.
If you’re updating your blog regularly and interacting with your followers on social media whenever possible, you’ll automatically draw more people to your website, which in turn, sets you up for potential sales. Who do you think they’re going to call when they’re ready to buy if you’ve already been interacting with them online?
Your Online Presence Portrays You As An Expert
Being active online allows you to exert your expertise in the field. Whether it’s writing blog posts that answer the important questions that most buyers ask or it’s giving advice and answering questions on your Facebook page, your active online presence portrays you as an expert and helps you build trust with your clients.
Writing Blog Posts Makes You Stand Out From The Crowd
Only about 11 percent of real estate professionals have and regularly update a blog. By doing so yourself, you position yourself above and beyond the competition, which means clients will find you first.
The reason most real estate professionals don’t have a blog is that it takes time. Who wants to write blog posts when there are cold calls to make and emails to send? The reality is, blogging can actually help you generate leads and save time. That blog post you put out there never goes away. It forever provides information and draws in new readers. So, put valuable, usable information on your blog regularly and let that help you generate leads.
You Can Share Your Experiences And Stories
Having a blog or an active social media account gives you a place to share your experiences and stories. People love feel-good moments, and it’s easy to share these things online. Buying a home is one of the biggest purchases most people make, and they like to know they aren’t alone in their fears, worries, and excitement.
Many real estate professionals fail to leverage social media and other online resources to grow their business. If you aren’t using your online presence to your advantage, you’re missing a valuable opportunity!