Great Ideas for Property Management Marketing

If you rely heavily on the old ways of marketing – TV commercials, print ads, cold calling, and radio ads – you’re behind the times and missing out on some great opportunities for increasing your traffic. Property management marketing has gone digital, so it’s time to get on board. 

If this sounds a bit daunting, don’t worry. The benefits far outweigh the learning curve, so without further ado, here are several ways to up your property management marketing campaign. 

1. Evaluate the Competition

One of the best ways to stay one step ahead of the competition is to know what they’re doing. Once you know what the competition is doing to stay competitive, you can start coming up with a plan of your own. 

If you have no idea where to start, outsource the task of researching your competition. 

2. Start a Blog and Update it Regularly

Your website should serve as an informative portal for both tenants and prospective tenants. If you don’t already have a blog, start one. Update it regularly with helpful information to increase visits to your website, draw attention to your properties, and establish yourself as an expert in the rental industry. 

3. Build a Social Media Presence

While social media gets a bad rap in most cases, it’s a great place to promote your business and interact with your tenants and prospects. Building a solid social media presence takes time, so if you don’t have it, hire a professional to do it for you. 

4. Email Marketing

Email marketing is a great way to keep your tenants in the loop while reaching out to prospects at the same time. Sending out mass emails with news, available rentals, and upcoming events can let your renters and prospects know you’re wholly vested in being a good landlord. 

5. Get Involved in Review Websites

If you’ve worked hard to build a good reputation in the rental industry, encourage your tenants to let others know. 

Review sites online such as Yelp, Google Reviews, the Better Business Bureau, etc. allow people to review all kinds of businesses – both good and bad. Don’t ask them to leave good reviews, but rather, encourage them to leave honest reviews. If you’re doing your job right, your tenants should be leaving glowing reviews without any coaching from you. 

6. Partner with Local Businesses

Partnering with local businesses in the area to offer discounts and exclusive deals can extend your marketing reach beyond your typical audience. Think about other services your tenants might need such as banking, handymen, real estate attorneys, house cleaning, nanny services, etc., and build partnerships that work for all parties involved. Doing so will position you as a community expert and people will trust you more. 

Marketing is just another skill landlords and property managers must master to run a successful business. It may seem daunting but putting it off or refusing to go digital can negatively impact the growth and success of your investment business. Follow the tips above to begin implementing a digital marketing campaign today.